Running Changed My Life. Our New Brand Reflects That Power of Running
Running taught me I could achieve things I’d never thought I could. It brought me unexpected joy in community, achievement and resilience. As a way to continue the spark of running joy, injecting a bit of creativity and fun helped fuel the commitment to the sport. These elements have always been at the heart of our company, and they inspired the Pen and Paces brand refresh today.
Our journey began with bib kits, which help runners display their names prominently during races. When you're hitting the wall at mile 20, hearing a stranger call out your name can give you the boost you need to keep going. We've seen how these moments of personal connection transform tough miles into memorable ones. As our community grew, we expanded to create more products that celebrate running and build that same spirit of encouragement.
Today, we're evolving our brand's visual identity to better reflect these core values.
What matters most to us:
- The power of encouragement to fuel resilience
- Finding joy in every mile
- Creativity in supporting others
- The strength of the running community
As we grow, we'll continue to create products that bring encouragement and joy to the running community. Thank you for being part of our journey. Here's to many more miles together.
Happy Running,
Cindy Smith
